Brand Strategy
Positioning, brand personality, audience and buyer personas.
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Brand Direction and Template System for a Realtor
Brand direction for a realtor who already had what it took to stand out, plus a template set that works inside brokerage guidelines.
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Rebrand and Re-engagement for an Established Account
A large following that had stopped listening. Defining the brand personality first, then rebuilding the content around it until engagement and sales followed.

