Rebrand and Re-engagement for an Established Account
A large following that had stopped listening. Defining the brand personality first, then rebuilding the content around it until engagement and sales followed.
New management had inherited a big audience and no clear voice. The following was there on paper, but reach had flattened and nobody in the room could say what the account actually stood for.
We started with brand personality, because you cannot re-engage an audience with content that could belong to anyone. From there we coordinated with professional photographers, rebuilt the content around a story the existing following recognised, and tied it to something that converts rather than something that just performs.
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A social media audit that turned into a full feed rebuild, done without product photography or an on-site photographer.
Brand direction for a realtor who already had what it took to stand out, plus a template set that works inside brokerage guidelines.
