Brand Direction and Template System for a Realtor
Brand direction for a realtor who already had what it took to stand out, plus a template set that works inside brokerage guidelines.
This client came to us wanting to know who she was actually talking to. What she had not spotted was that her own background, nature identification and finance, was the thing that could make her an authority rather than another agent posting listings.
We built her target audience and buyer personas around exactly that, then solved the practical problem sitting underneath it: how to look like herself while staying inside her brokerage's visual guidelines. She left with a strategy and a template set she could run on her own.
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A social media audit that turned into a full feed rebuild, done without product photography or an on-site photographer.
A large following that had stopped listening. Defining the brand personality first, then rebuilding the content around it until engagement and sales followed.
